Some believe any PR is good PR, but most CEOs dread seeing themselves or their company in the crosshairs of an angry public, government, or media mob. Join us for this lively conversation with Joel Zlotnik, Strategic Communications Manager for Orange County Transportation Authority for communication tips and strategies every CEO needs to hear.
In This Episode
5:01 The rhythm of communication
17:44 Creating a crisis communication team
29:54 CEO’s in the spotlight
43:47 Language do’s and don’ts
56:21 Handling difficult questions
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