Episode 19: The Power of Communicating Strategically

Some believe any PR is good PR, but most CEOs dread seeing themselves or their company in the crosshairs of an angry public, government, or media mob. Join us for this lively conversation with Joel Zlotnik, Strategic Communications Manager for Orange County Transportation Authority for communication tips and strategies every CEO needs to hear.

In This Episode

5:01 The rhythm of communication

17:44 Creating a crisis communication team

29:54 CEO’s in the spotlight

43:47 Language do’s and don’ts

56:21 Handling difficult questions



Let’s Get Practical

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